The former upper east regional minister, Tangoba Abayage from Navrongo, started a social media campaign to promote made-in Ghana products ranging from hats, baskets, etc., to the outside world.
When she was vetted for the regional minister position, the dynamic former minister stated that she would use social media to project the upper east region high. She did execute a couple of projects with social media to elevate the upper east region high. Even though she is currently out of office, she has not relented in her pursuit to make the region indelible to the outside world.
Tangoba started the campaign with free 20 Bolgatanga made hats to her social media followers regardless of where they are in the world. Persons who received the freebies were urged to wear the hats and share photos of themselves wearing the hats on their social media handles. She then connected interested individuals who want to purchase more to a supplier.
The campaign has yielded many results since most people both within and outside the country received their consignment and took pictures to show off how they are rocking in the made upper east products.